"CAPTURING THE BRAND'S ESSENCE THROUGH SOUND" with DANIEL INDART, Award-winning producer, songwriter, educator and entrepreneur.
Human connection between sounds and emotions
The power of sound and music in advertising messages
Sonic Branding with music and sound
Strategies to create effective messages for our brands using music
Sonic branding, sometimes referred to as audio branding, is the strategic use of sound and music as a part of your brand identity. It’s much more than just a little ditty, it’s the culmination of rhythms, songs, tones, cadence, voices, sound effects—and even silence.
Daniel is an award-winning producer, composer, and songwriter widely respected in the entertainment industry as one of the most prolific and knowledgeable artists/executives in Latin music. His music credits run the gamut of such high-profile film and television credits as the theme for the NBC series Kingpin and music for HBO’s The Sopranos.
In his 35 years as leader of Indart Music, Daniel has created and produced music and sonic branding for many Fortune 500 companies including Aeromexico, Albertson’s, Amtrak, AT&T, Bank of America, Budweiser, Carl's Jr., Chevron, Chrysler, Coca-Cola, Comcast, Coors Beer, Crest, Disneyland, Folgers, Ford, Goodyear, GTE, Honda, Hyundai, IHOP, Jack In The Box, Kentucky Fried Chicken, Marlboro, McDonald’s, Macy's, MCI, Miller Lite, Mobil, Nestlé, Pacific Bell, Procter and Gamble, Robinsons-May, Seaworld, Spectrum, The Good Guys, T-Mobile, Toyota, USPS, Verizon, Volkswagen, Wells Fargo Bank, and many more.
Daniel has won a host of industry awards including Clios and Beldings.